Platinum Blonde

Handling Profit of Color – Platinum Blond – 10 Shades

Platinum Blond is a controlled action bleaching powder. Now with a new formula in its technology, it lightens hair up to 10 shades with a unique combination of activating elements. It provides advanced neutralization by containing Italian pigment technology, Violet 43, with microcapsules that help prevent unwanted orange and yellow tones during the bleaching process. The formula consists of German technology, LINDEN OIL, lipids and trace elements found in the German flower Tilia Cordata, which provide protection and extreme reconstruction during the whitening process. To increase performance, we recommend using Platinum Blond with our line of stabilized oxidants to achieve up to 10 bleaching shades. And to make the treatment even more complete, we offer our Profit Plex Line with even more incredible results. Profit of Color Powder 10 Shades is an innovation that Prime brings you to dare to go to extremes.
How to use: according to the technique desired mix the ratio of 1 part of bleaching power to 1/1/5 of oxidant cream or 1 part of bleaching powder to 2 part of oxidant cream, according to texture desired. Also can be add our Intense Fortifier Step 1 from the Profit of Color line to protect and fully repair the hair strands. Add it right after the mixture. Caution when using heat resource. After lifting the desired tone, rinse out the product only with water and apply our Active Repair Step 2 to stabilize the pH of the hair and complete the treatment. For a perfect blond hair color check out our Toning Profit of Color line with exclusive pigments to achieve the best results.

Linden Oil: A compound of highly regenerating lipids, found in Tília, a unique technology of German nutrition. Made with Vitamin E, Silicone and Tourmaline ingredients to leave hair silky, disciplined, shiny and without frizz.